Brand Development

The foundation in which your brand’s image stands upon. Brand development is more than just a logo or catchy slogan; it’s about creating a clear, consistent identity that sets your business apart in a crowded market. When you invest in brand development, you’re investing in building a foundation that communicates who you are, what you stand for, and why your audience should choose you.

what can brand development do for you?

  • A well-developed brand identity conveys professionalism and builds trust with your audience. When people recognize and feel connected to your brand, they’re more likely to choose you because they feel confident in what you represent.

  • In today’s market, there’s often little difference between the services or products that businesses offer. What sets you apart is your brand - how you communicate, the values you stand for, and the unique experience you provide. Brand development helps you highlight that uniqueness and stand out.

  • Great brands go beyond transactions - they create relationships. When people feel emotionally connected to your brand, they become loyal customers. They’re not just buying what you sell, but buying into your story, your values, and your mission.

  • Your audience engages with your business in many ways - social media, your website, in person. A well-developed brand ensures that no matter where they encounter you, they have the same, consistent experience - building recognition and strengthening customer loyalty.

  • Brand development isn’t just about looking good, it’s about speaking directly to the right people. A thoughtful brand strategy helps you attract your ideal clients by resonating with them on a deeper level, making it easier to build lasting relationships.

Schedule

The brand development package is a 4-week journey to developing your brand’s foundation

  • Branding Questionnaire: This detailed questionnaire is designed to help me understand where your branding is currently and where you would like to take it. This is where my research and analysis begins.

    Analysis: I review your answers, identify gaps, bookmark areas that need to be refined, research your brand’s niche, etc.

    On-boarding Call: This 60-minute call is our chance to talk about your brand. We will explore the core of your business - what you offer, your values, mission, and the audience you want to reach. This is my opportunity to make the vision in your mind real.

  • Develop Brand Identity: It’s time to bring all the information gained from week 1 and build your brand. This week is all about solidifying the foundation.

    What I am working on:

    • ideal customer profiles

    • brand story

    • social media bio

    • why statement

    • core message

    • tagline

    • brand personality

    • language library

  • Design Brand Assets/Guidelines: It’s design week! This is the week that has me designing all of the things in alignment with your newly developed brand.

    What I am working on:

    • main logo / horizontal logo

    • favicon

    • color palette

    • fonts

    • custom graphics / patterns

    • brand guidelines

  • Design Branded Materials: It’s the final week and everything we have worked on up to this point is coming together. This week I will take your brand’s identity designed in week 2 and the assets designed in week 3 and create branded materials you can use on your social media platforms and website.

    We will discuss your specific needs during our on-boarding call. Below are some possible options.

    What I am working on:

    • social media profile images

    • story highlight images

    • instagram post templates

    • stories templates

    • facebook cover image

    • website images

    • blog featured image

    • newsletter header

Discovery Call

Book a discovery call to see if brand development is what your looking for.