Branding Adjectives
If your brand was a person, who would they be? What adjectives would you use to describe them?
Choose 5-10 adjectives from the list below that you feel represents your brand.
BONUS: Choose 5-10 adjectives that you would NOT use to describe your brand.
A
abstract
academic
accepting
accessible
accommodating
accomplished
accountable
action-oriented
active
adaptable
adept
admirable
adorable
adventurous
affectionate
affordable
aged
agreeable
airy
alert
alluring
altruistic
ambitious
amiable
amusing
analytical
androgynous
approchable
approving
articulate
artistic
assertive
astral
astute
athletic
attentive
authentic
B
balanced
beachy
beautiful
bohemian
bold
bookish
botanical
bouncy
boundless
bountiful
brainy
brave
breathtaking
breezy
bright
bubbly
busy
C
calm
candid
capable
captivating
carefree
careful
caring
casual
cautious
celestial
ceremonial
challenging
charismatic
charming
cheerful
chic
chill
choosy
classic
clean
clever
concise
cordial
costal
coherent
cohesive
collaborative
colorful
comfortable
comforting
compassionate
compelling
competent
complex
compliant
concerned
confident
conscientious
conservative
considerate
consistent
contemplative
content
contrarian
contrasting
controlled
convenient
cool
cooperative
corporate
cosmic
cosmopolitan
country
cozy
crafty
creative
credible
crisp
cultured
curious
current
custom
cutting edge
D
dainty
daring
darling
dashing
dazzling
debonair
decisive
decorated
decorative
decorous
deep
deliberate
delicate
delightful
deluxe
dependable
detailed
determined
different
digital
dignified
diligent
diplomatic
direct
discerning
disciplined
discreet
disruptive
doe-eyed
doting
dramatic
dreamy
driven
dynamic
E
eager
earthy
easygoing
eccentric
eclectic
eco-friendly
edgy
educational
efficient
effortless
elaborate
elated
elegant
empathetic
enchanting
encouraging
endearing
enduring
energetic
engaging
enigmatic
enterprising
entertaining
enthusiastic
equitable
ethereal
ethical
exacting
excellent
exciting
exclusive
expensive
expert
exquisite
extravagant
extroverted
exuberant
F
fabulous
fair
faithful
familiar
fancy
fashionable
fast
fearless
feminine
festive
fierce
fit
flexible
flirty
floral
flowing
fluid
focused
folksy
forest
forgiving
formal
forward thinking
frank
free
fresh
friendly
fun
functional
funky
funny
futuristic
G
galactic
generous
gentle
genuine
giving
glamorous
glorious
glowing
golden
good
gorgeous
graceful
gracious
grateful
grand
groovy
groundbreaking
grounded
guilt-free
H
handcrafted
handmade
handy
happy
hard
hardworking
harmonious
healthy
heartfelt
hearty
heavy
helpful
herbal
high-tech
hilarious
hip
historic
holistic
homegrown
homey
honest
honorable
hopeful
humble
humorous
hypnotic
I
ideal
idyllic
illuminated
illustrative
imaginative
impactful
impartial
imperfect
important
impressive
impulsive
inclusive
incredible
independent
indulgent
industrial
industrious
influential
informal
ingenious
innocent
innovative
inquisitive
inscrutable
insightful
inspiring
instinctive
intelligent
intellectual
intense
intentional
intimate
intriguing
intuitive
inventive
inviting
involved
ironic
irreverent
J
jaw-dropping
jolly
journalistic
jovial
joyful
joyous
jubilant
K
kind
kind-hearted
knowledgeable
keen
kindred
knitted
known
kooky
L
laid-back
lavish
lawful
leading
level
liberal
light
lighthearted
likable
linear
lively
logical
loud
lovely
loving
low maintenance
loyal
lucky
lush
luxurious
M
magical
magnetic
majestic
masculine
maternal
mature
measured
mechanical
medicinal
melodic
merry
messy
methodical
meticulous
metropolitan
mind-bending
mindful
minimal
minimalist
moderate
modern
modest
monochrome
moody
motherly
motivated
multi-talented
muted
mysterious
mystical
N
natural
nautical
neat
nebulous
nerdy
new
nice
nifty
noble
noisy
no-nonsense
nostalgic
noteworthy
novel
nurturing
nutritional
O
obedient
oceanic
odd
old fashioned
online
open
open-minded
optimistic
opulent
orderly
organic
organized
original
ornate
otherworldly
outdoorsy
outgoing
outlandish
P
passionate
pastoral
patient
peaceful
perceptive
perfect
perfected
permissive
persistent
philosophical
placid
plain
planetary
plausible
playful
pleasant
plucky
poetic
poised
polished
polite
posh
positive
powerful
practical
pragmatic
precious
predictable
present
pretty
principled
pristine
private
productive
professional
progressive
protective
proud
psychedelic
punctual
pure
purpose-given
purposeful
Q
quaint
qualified
quality
queenly
queer
questioning
quick
quiet
quirky
quizzical
quotable
R
radiant
rational
raw
real
reassuring
realistic
rebellious
receptive
refined
reflective
refreshing
regal
relatable
relaxed
relaxing
reliable
relieved
resilient
resolute
resourceful
respectful
responsible
retro
revolutionary
rhetorical
rhythmic
rich
righteous
rigorous
risk-taker
robust
romantic
rooted
routine
royal
rugged
rural
rustic
S
sacred
saged
sarcastic
safe
saturated
savvy
scalable
scholary
scientific
scrappy
scrumptious
secure
seductive
seemly
selective
self-assured
selfless
sensible
sensitive
sensual
sentimental
serene
serious
sexy
shabby
sharp
sheepish
silly
simple
sincere
skillfull
sleek
smart
social
socialable
soft
solid
solitary
soothing
sophisticated
soulful
specialized
spiritual
splendid
spontaneous
sporty
stable
standard
stark
steadfast
steady
stimulating
stoic
strategic
straight-forward
streamlined
striking
still
strong
structured
studious
stunning
sturdy
stylish
stylized
subtle
successful
sunny
supportive
surreal
sustainable
swanky
sweet
sympathetic
T
tactful
talented
tech-savvy
tenacious
tender
thorough
thoughtful
thrifty
timeless
timely
tireless
tolerant
tough
traditional
tranquil
transcendent
transformative
transparent
trendy
trippy
trusting
trustworthy
truthful
U
unapologetic
unassuming
unbiased
uncluttered
unconditional
unconventional
understanding
understated
unified
unique
united
unprecedented
unpretentious
unusual
upbeat
uplifting
upscale
urban
user-friendly
V
values-driven
vegetarian
versatile
vibrant
vigilent
vigorous
vintage
virtual
visionary
vivacious
vivid
W
warm
welcoming
watchful
watery
whimsical
wholesome
wild
willing
winning
wise
wishful
wistful
witty
witchy
wonderful
woodsy
worldly
Y
youthful
Z
zany
zealous
zesty
zen
zingy
zippy